The Story Behind Janus Deli

The Story Behind Janus Deli

Hi, today I’d like to share the story of how Janus Deli came to life, together with my business partner, Ryan.

Before Janus Deli, we ran a doughnut shop called D Point Ten Doughnuts. We opened our first store in February 2019 and quickly gained a lot of love from our customers. Our main offerings—doughnuts and coffee—made the perfect combination, and we built a strong base of regulars. However, the COVID-19 pandemic brought significant challenges. As much as we loved the simplicity of our business model, it became difficult to sustain during such uncertain times.

By the end of 2022, we decided to give it another shot. We remembered how many of our customers had said, “Your doughnuts and coffee are amazing, but it would be even better if you also served simple sandwiches.” That feedback stayed with us, and we decided to rebrand—adding delicious sandwiches and toasties to our menu. And that’s how Janus Deli was born.

We poured countless hours and effort into this new venture. From crafting and testing recipes to conducting market research, we ensured that every menu item was carefully curated. We tasted countless sandwiches—some bought from other places for inspiration and others we created ourselves. It was a long journey, but it was incredibly rewarding and exciting to see our vision come together.

The heart of Janus Deli lies in creating a space where everyone can feel happy. That’s why our slogan is “Happy Moment for All.” It’s not just about great coffee and food; we want our shop to be a place where customers, staff, and even our families can share meaningful and joyful moments.

Now, as we approach our second Christmas, we couldn’t be more grateful for the incredible support we’ve received. We hope that Janus Deli has been a part of some of your special memories. As the festive season approaches, we wish you a warm and wonderful Christmas filled with love, laughter, and delicious moments. 🎄

Dean

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